The Right Words For Business   

Portfolio: Marketing


Client: Kingsmill Fine Custom Plasters & Specialty Wall Finishes

Description: Oversized tri-fold capabilities brochure for high-end custom wall finishing artisan

click here to read the excerpt

Kingsmill Fine Custom Wall Finishes
Supporting Your Vision
Since 1980, John Kingsmill has used his highly-developed and honed talent as a visual artist for custom interior and exterior wall finishes to create spaces renowned for their beauty—from a museum-quality Italian country estate in Rancho Santa Fe to a craftsman home in Del Mar, and from a contemporary hillside property at La Jolla Shores to a classic Spanish revival in San Diego.

Trained by master craftsmen in Italy, England, Canada and the U.S., and educated in design and as a colorist, John uses his keen sense of color, line and texture to interpret your ideas and achieve an optimal solution for each of your projects.  Whether your designs are classic, contemporary or Old World, from traditional to extraordinary, he possesses the highest level of artistic creativity coupled with the precision of a skilled craftsman to surpass your expectations every time.    

Client: CoCo & Associates, Inc.

Description: Simplified, low-cost capabilities brochure for strategic graphic design studio

click here to read the excerpt

Create Balance
(bal’ens): the pleasing harmony of various elements; stability; equilibrium

At Coco & Associates, we help you achieve balance.  Balance is key for you to effectively market your business—balance between the right written message and best visual images on the one hand, and achieved marketing goals and excellent return on investment on the other.

(ke lab’e rat’): to work together in cooperation
Each project starts with collaboration.  We collaborate with you as members of your team, and value your input that is critical to the creative process.  We also collaborate internally among our team members consisting of the perfect professionals for your project such as artists, copywriters, photographers and web specialists.   

Client: Sunset West Development

Description: Four-page company brochure for high-end new construction and remodeling contractor

click here to read the excerpt

Unparalleled Expertise
For over 10 years, Sunset West Development, Inc. has built its reputation based on integrity, honesty, and the quality of its workmanship in the new construction and remodel of luxury custom homes.  Each project features an established team of experienced building professionals who are the best in their fields from carpentry and tiling to electrical, plumbing, and beyond.

Sophisticated Versatility
At Sunset West Development, Inc., we are committed to excellence in every project, and offer the flexibility to construct a variety of custom built home sizes and styles to meet varied client needs.  Our projects have included distinctive craftsman, contemporary, modern and Tuscan homes in La Jolla, Mission Hills and Rancho Santa Fe ranging from 4,000 to 15,000 square feet.

Client: WellCare

Description: Standard tri-fold capabilities brochure for senior in-home care company

click here to read the excerpt

Personalized, Specialized Care in the Privacy of Your Own Home

Assisted Living Solutions.  Right at Home.

Today, you have more options than relying on family or friends or assisted living facilities if you need senior home care or healthcare.  More and more people are recognizing the desire of many seniors who want the benefits of assisted living but wish to remain in the comfort and security of their homes.

If you or your loved one requires assistance, WELLCARE can help by providing personalized, professional service right at home.

Husband-and-wife team of Greg and Sandy Wells founded WELLCARE in 1999.  As a nurse in many areas of nursing, Sandy saw firsthand the stress experienced by families in locating reputable care for their parents or other loved ones.  She also observed the disheartening mental attitudes of seniors cared for in unfamiliar surroundings.  

Greg, an experienced business administration executive, saw how unsettling it was for many of his colleagues who tried to care for parents while pursuing challenging careers.  For both Sandy and Greg, their professional backgrounds have given them the experience, compassion, and understanding needed to successfully provide quality home care and healthcare for seniors in the UTC/Golden Triangle and surrounding areas San Diego.    

Client: BanCard Solutions

Description: Eight-panel, self-mailer for credit card processing company

click here to read the excerpt

BANCard Solutions

Credit Card Processing

Experienced.  Trustworthy.  Reliable.

About BANCard Solutions

Credit Card Processing Solutions to Help You Grow Your Business
At BANCard Solutions, we offer a full range of payment solutions to help grow your business, and give your customers many payment options from which to choose. Since 1990, over 2,000 merchants throughout the United States and its territories have benefited from our comprehensive knowledge and experience in the payment processing industry.  

Customer service is our #1 priority.  We carefully guide you through the entire setup process.  More importantly, we are here to serve you 24 hours a day, seven days a week.  Our goal is to tailor the best payment solution to meet your objectives while offering you unparalleled customer service.   When you choose BANCard Solutions, you can consistently rely on us as your trusted business partner.

Client: The Child's Primary School

Description: Tri-fold introductory brochure for K-8 private school for children

click here to read the excerpt

The Child’s Primary School

Unlocking The Potential In Every Child

How Children Benefit

For over 20 years, children have benefited from The Child’s Primary School’s well-rounded program with its emphasis on creating a solid academic foundation. With its challenging, innovative curriculum taught by dedicated and creative, credentialed teachers, our school is a place where students feel safe to take risks.  The TCPs atmosphere nurtures self-esteem and teaches students responsibility for their own actions.

At The Child’s Primary School, our small class size of 12 students or less enables us to offer many valuable opportunities and experience for children that would not be possible with a larger group.  Teaching, however, does not stop with reading, writing, and arithmetic.

We also provide music, physical education, and foreign language classes, computer in every classroom, a separate science lab, and our own school library. At The Child’s Primary School, fine arts are also encouraged and nurtured through hands-on projects and our Arts Extravaganza program, which brings artists to our school for performances and workshops.

Client: Couture Concierge NYC

Description: Pocket brochure with stepped sheets for concierge company offering accompanied, high-end shopping experiences to New York City

click here to read the excerpt

About Us

Only Couture Concierge NYC is Opening Doors to New York’s Finest Shopping Experiences for Women

It’s all about having fun together with your closest girlfriends or family members. Whether you want to celebrate a special birthday, shine at the next gala or desire a truly unique shopping getaway with the girls, Couture Concierge Roberta Roberts will create the most spectacular fashion vacation for you.  As a former New York professional, she will rely on her extensive Manhattan contacts to make your fashion shopping fantasy a reality.  

Ms. Roberts will personally escort you and your private group of four to six on a luxury four-day, three-night dazzling, fashion-focused getaway to New York City. Over three extraordinary shopping days, you’ll visit prestigious locations offering the latest fashions and accessories—from designer showrooms to landmark department stores to funky one-of-a-kind boutiques.  



Description: 12-page product brochure for online arc welding and cutting accessory products company

click here to read the excerpt

Productivity Tools for Welding Craftsmen

Over the last 25 years, industry-leading master torch designer Jim Watson has developed a global network of high-quality welding and cutting accessories from the finest manufacturers in the world.  In 1998, he founded, the leading on-line source where professional fabricators can purchase the finest arc welding and cutting accessory products and receive world-class service and support.  
With, you gain access to products used by the industry’s top professionals-- MIG/GMAW, TIG/GTAW and Plasma PAC/PAW torches, parts and accessories, Stick-SMAW electrode holders, water coolers, tungsten electrodes, cable connectors, ground clamps, coolant additives, and tungsten grinders.  Twenty-four hours a day, seven days a week, you can log on, order and learn about what’s new in the industry, and exchange information with other industry professionals.

Quality Products, Immediate Delivery
And now, with this special Arc-Zone catalog, you can shop an edited assortment of what’s available on-line, from genuine brand-name products to customized performance parts to high-quality OEM replacement parts.  And if you go on-line to, you can find products and information, and order on-line for immediate delivery.  

Direct mail

Client: The Child's Primary School

Description: Direct mail postcard for K-8 private school

click here to read the excerpt


  • Educating San Diego’s children for 26 years!
  • Class sizes of 12-16 students
  • Independent private school


For over 25 years, hundreds of students have benefited from The Child’s Primary School’s well-rounded program emphasizing a solid academic foundation.  But that’s not all!  Our program also enables students to develop fundamental social and educational skills in a warm, nurturing environment.  

Here’s more about our success-oriented, supportive and challenging academic program:
  • Provides students valuable experiences in a small class setting
  • Prepares students for strong personal growth with the learning of such life skills as interpersonal communication, problem solving, time management, critical thinking, advanced research and more
  • Helps students to learn to be morally discriminating
  • Inspires students to serve their community through school-wide community service projects
  • Graduates thoughtful, engaged students who attend academically-challenging high schools

Client: The Child's Primary School

Description: Direct mail postcard for K-8 private school

click here to read the excerpt

Wouldn't you like to give your child a place to grow personally as well as academically?

At TCPS, You Can Have Your Cake and Eat it, Too!

Since 1983, TCPS’s Middle School Program has offered students the opportunity to succeed into high school and beyond by:

  • Being part of a creative, expansive, and challenging academic program
  • Developing and practicing leadership skills
  • Learning “How to be a Student” by developing and expanding skills in the following areas:
    • Note-taking
    • Critical thinking
    • Organization
    • Advanced research
    • Time management
  • Utilizing a variety of outlets to express and demonstrate learning within a class of 12 to 16 students
  • Enhancing oral and written communication skills
  • Designing and completing projects as an individual and as part of a team
  • Gaining a global perspective through activities designed to promote social awareness and responsibility

And much more . . .Visit our website at to learn more.

Feature Articles

Client: What's Here! Concierge Connection

Description: Hospitality and tourism articles in bi-monthly four-color magazines for concierge in San Diego, Orange County and Los Angeles

click here to read the excerpt

Costa Mesa
Not many cities have been named as a result of a contest among residents—except Costa Mesa, California! Modern Costa Mesa began to form during the years before and after World War I, when the area was known as Harper until 1920. Then, through a contest among its residents, the city was renamed Costa Mesa—Spanish for “coastal hill”.

Located 37 miles southeast of Los Angeles and 88 miles north of San Diego, Costa Mesa encompasses a total of 16 square miles with its southernmost border only one mile from the Pacific Ocean. Two freeways terminate in the city, California State Highway 73 and California State Highway 55 (Costa Mesa Freeway). In addition, Interstate 405 (San Diego Freeway) runs through the city.

Seven Things To Do

1. Pick a Piece of Produce

Orange County Fairgrounds

Costa Mesa is home to the Orange County Fairgrounds, which hosts one of the largest fairs in California, the Orange County Fair, each July. Also, the Fairgrounds features its popular Farmers Market every Thursday from 9am to 1pm, rain or shine. Sponsored by the California Farm Bureau, this certified farmers market is the real thing—a place where genuine farmers sell fruits, nuts and vegetables directly to the public.

In addition, don’t miss The Orange County Marketplace, a unique weekend outdoor shopping adventure on the Fairgrounds. Whether you’re looking for fresh produce, bagels, custom built furniture, or unique kitchen items, you’ll find it at this shopping fest every weekend from 7am until 4pm.

2. Shop ‘Til You Drop

South Coast Plaza

Opened in 1967, South Coast Plaza was built on land that was once the world’s most productive lima bean farm. Today, it is one of the world’s most famous shopping malls with over 300 stores—the single largest center of commercial activity in the city and billed as “The Ultimate Shopping Resort”. The Center is one of the nation’s most luxurious shopping destinations for high fashion, home furnishings, dining, spa services, and more.

Client: What's Here! Visitor Connection

Description: Hospitality and tourism articles in semi-annual four-color magazines for visitors to San Diego

click here to read the excerpt

What’s New

Swing into the Buick Invitational

(January 22-28)

Witness many of the top players in golf vie for the championship in this annual PGA Tour men’s golf tournament. Held at the beautiful Torrey Pines Golf Course in La Jolla, this exciting week-long tournament includes a Pro-Am, practice rounds and the PGA Tour tournament. Past winners include Tiger Woods, Phil Mickelson and Jack Nicklaus.

Long-esteemed as one of the nation’s foremost municipal golf courses, Torrey Pines Golf Course provides a true challenge to golfers and a one-of-a-kind viewing experience for spectators. $15-$24/single day. $90/week pass. Senior discounts available. Torrey Pines Golf Course, La Jolla. For more information, call 619-281-4635 or visit

Richard Walker’s Pancake House
(Now Open)

Richard Walker’s Pancake House, an upscale fusion of traditional and gourmet breakfast favorites, is now open in the Marina District in downtown San Diego. Serving classic-style griddlecakes, crepes, omelets and other specialties, this pancake house is certain to become the ‘premier’ breakfast destination for San Diego’s residents and tourists alike! Richard Walker’s Pancake House restaurants aim to provide diners with the freshest ingredients, beautiful dining rooms and, of course, outstanding gourmet pancakes!

Originating in the Midwest, Richard Walker’s offers many specialties of the house which include the famous baked apple pancake—an oven-baked pancake with fresh Granny Smith apples and pure Sinkiang cinnamon glaze and the fresh strawberry waffle—the most sought-after waffle on the menu with fresh strawberries, real whipped cream or ice cream and powdered sugar! Richard Walker’s Pancake House is located at 520 Front Street. For reservations, call (619) 231-7777 or visit

Mainly Mozart Kicks Off
(January 20 – March)

Kick off Mainly Mozart’s 2007 Spotlight Series with a birthday celebration unlike any other! Mainly Mozart’s AMADEUS 2007, the annual celebration of Mozart’s birthday, is a black-tie gala taking place at the Wyndham San Diego at Emerald Plaza on January 20. The signature of AMADEUS galas is the sensational décor created for each table by San Diego’s finest artists and designers.

Using thousands of flowers and artistic design elements, the tables at each season gala become more lavish and spectacular. The gala includes a silent auction with one-of-a-kind items and a musicale by artists from the Mainly Mozart family of musicians. The season continues with five special concerts highlighting five major composers including Schubert, Haydn, Mozart, Beethoven and Brahms. AMADEUS 2007 tickets $300. Mozart 2007 Spotlight Series tickets, $25-$50. Concert locations vary throughout San Diego.

Client: Living In Style

Description: Article on "Fencing Options for your Home" in monthly four-color homeowner magazine

click here to read the excerpt

Fashionable, Functional Fences

Finding the Right Fence to Seclude, Project and Beautify Your Property

Thinking about adding a fence to your home? Perhaps you want to beautify your property. Maybe your kids need a secure place to play or your pets could use some safe running room. Possibly you’d like more privacy from your neighbors.

Whatever the reason, the right fence can add beauty, character and value to your property. But with so many products on the market, where do you start?

According to Lynn Hayworth, president of the American Fence Association, there are several factors to consider including personal taste, safety, privacy and budget. She says with careful planning, you can ensure a trouble-free fence.

  • Personal
    Taste Johnny Panjarjian, owner of Vinyl Pro Fence, says the first thing to do is research. Look around your neighborhood and browse through magazines. He advises homeowners to get a feel for their preferences in style and materials and determine the type of fence that will complement the architectural style of their home, landscaping and neighborhood.
  • Safety
    Panjarjian says to consider safety in selecting fencing for your home. Do you need to keep children and pets in? Do you need to enclose a pool area?
  • Privacy
    Don Kidder of San Diego Fence Company adds that privacy may be an important concern. How much privacy do you want? Do you prefer six-foot-tall fencing with solid board or a shorter version with more space between boards?
  • Budget
    Kidder advises homeowners to determine a budget range. He cautions, however, to remember that the least costly fence initially may not be the least costly fence over the fence’s lifetime.

Once you’ve answered all the right questions, it’s time to select the right material for your fence.